Lead Leakage Calculator

Instead of one big number, this calculator builds a map of where a glass repair company’s leads are disappearing.

Set the baseline. Say 240 legitimate leads came in last month after removing spam and duplicates.

Log each type of leak separately:

No response at all: 14 leads Contacted, but outside the target response window: 16 leads Contacted once, never followed up again: 22 leads Qualified but never handed off to a scheduler: 9 leads Appointment canceled with no reschedule attempt: 7 leads

Add the leak events. That’s 68 leak events out of 240 leads — a 28 percent observed leak rate.

Watch for overlap. A single lead can suffer more than one kind of leak (contacted late and never followed up). Count unique leads for your overall rate; count every occurrence when you’re diagnosing which stage of the process is weakest.

Use the map, not the headline number. If follow-up leaks dominate, the fix is a follow-up cadence. If handoff leaks dominate, the fix is a scheduling process — not more advertising.