Lead Follow Up Calculator

This calculator reads like a follow-up log for a general remodeling contractor, tracking exactly what each additional attempt is worth.

Attempt New leads reached Running total

1st attempt 61 out of 130 61

2nd attempt 19 more 80

3rd attempt 13 more 93

4th–5th attempts 8 more 101

Attempts two through five together reached 40 people who would have been written off after a single try.

Apply the qualification rate. At 65 percent, those 40 additional contacts produce 26 qualified opportunities.

Apply the booking rate. At 48 percent, that’s about 12.5 bookings that exist only because someone followed up more than once.

Apply the show rate. At 82 percent, roughly 10.3 appointments actually happen.

Apply appointment value. At $1,350 in expected gross profit per completed appointment, persistence beyond the first attempt is worth about $13,900 for this contractor, in this one month.

Weigh the cost of persistence. Count staff time, message costs, and how many people opt out when contacted repeatedly. The point isn’t infinite follow-up — it’s finding where the return stops justifying the effort.