How to Measure Lead Follow Up

employees complete.

Start with cadence completion What percentage of uncontacted leads received every required attempt through the point where they answered, opted out, were disqualified, or moved to nurture.

Measure time to contact How many leads connect on attempt one, two, three, and later. This tells you whether additional touches are producing real conversations.

Measure channel contribution Did the prospect answer the phone, reply to text, respond by email, or return through the website. The answer can change the cadence design.

Measure stale leads Count active records with no future task. This is one of the best indicators that follow up is becoming accidental.

Measure reactivation How many leads that were quiet for seven, thirty, or ninety days later returned to the process. Long cycle businesses should know whether nurture produces anything.

Measure outcomes by number of touches If leads contacted after four attempts convert nearly as well as leads reached immediately, persistence has financial value. If later attempts never produce contact, the cadence may need revision.

A healthy follow up report answers a practical question: are we continuing useful effort until the lead gives us a reason to stop or change course.

​CATCH CALL 24/7 THE LEAD PROTECTION PLAYBOOK