After Hours Lead Calculator

Rather than a straight funnel, this one compares two months side by side for a family-owned entry door business — one before adding after-hours coverage, one after.

Before coverage: 46 after-hours leads came in. Of those, 63 percent were legitimate sales inquiries — about 29 real opportunities. The office historically connected with only 34 percent of them the next morning, meaning roughly 10 actually got a conversation.

After adding after-hours coverage: the same volume of leads, but the contact rate rose to 71 percent — about 21 conversations instead of 10. That’s 11 additional people who got a response before a competitor could.

Follow the extra conversations forward. At a 55 percent qualified-to-appointment rate, those 11 extra conversations produce roughly 6 additional bookings.

Apply the show rate and appointment value. At a 79 percent show rate and $850 in expected gross profit per completed appointment, those bookings are worth about $4,029 in a single month.

Weigh it against the cost. If after-hours coverage costs $900 a month, this specific business comes out ahead. A company with far fewer after-hours leads might not — which is exactly why this needs to be calculated with real numbers, not assumed.